#RethinkNew with Perwoll

In 2024, Earth's clothing production can sustain the global population for 30 years. Yet, #fastfashion remains a concern: over 60% of new clothes become waste within a year. While Perwoll can't solve this alone, our color detergents can renew faded clothes in just 10 washes. It's part of our mission to #RethinkNew.

🌟#RethinkNew with Perwoll🌟

Directed by Norman Bates and +ep films GmbH, our new campaign #PreLoved Fashion for Perwoll features the magic of Donna Summer’s iconic song “I Feel Love” and stories created by us, HeimatTBWA ❤️