SWARM HEALTH

Blood banks around the world struggle to keep up with the growing demand for blood. In emergencies, people are forced to post desperate pleas online — often failing to reach those who are close enough to help in time.

We partnered with Swarm App, one of the most popular location-based apps among people, used daily to discover where friends are and what’s happening nearby. We introduced Swarm Health, a feature seamlessly integrated into the app. When users are near a hospital, Swarm Health sends real-time emergency notifications showing the required blood type and hospital location. With one simple alert, nearby users can immediately donate — turning proximity into action.

Swarm Health connects donors with patients at the right place, at the right time. Because proximity is the most underused resource in saving lives.

Creative Group: Derya Didem Kundakci, Berkay Vela

Agency: TBWA\ISTANBUL